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Believe Advertising, has created the ultimate speed challenge for Novak Djokovic for HEAD’s worldwide launch of its new HEAD Graphene™ Speed tennis racquet that took place in Melbourne on Friday 11 January 2013. The agency was chosen to create, implement and manage its PR for the company’s worldwide launch. Djokovic, the top-ranked ATP star, showcased the benefits of his new HEAD Graphene™ Speed tennis racquet by hitting a HEAD ATP tennis ball that travelled faster than an Audi R8 LMS GT3 race car, driven by Australian GT racecar driver, Dean Grant, at Melbourne’s Sandown racetrack. The PR stunt went global instantly with it receiving a tremendous amount of exposure not only from national media outlets, but also internationally including ESPN and Yahoo worldwide along with social media channels.Watch the PR stunt below Novak Djokovic HEAD Ultimate Speed Challenge