Believe Advertising & PR are excited to have managed the successful launch of the first Seiko boutique in Melbourne, located on the iconic Little Collins Street in Melbourne.

The who’s who of Melbourne’s social scene were treated to a viewing of Seiko’s luxury pieces at the new boutique, including The Block’s contestant Clint Amos along with A Current Affair’s, Alicia Muling & Reid Butler to name a few, with the MC of the night being Andrew Daddo.

To celebrate, for three days only, Seiko bought their lavish Fugaku Timepiece, valued at $600,000 to the exclusive opening of their Melbourne boutique. The Credor Spring Drive Minute Repeater valued at $400,000 was also on display, as was the Eichi ll valued at $61,000.

Seiko’s aim was to allow Melbournians a unique and exciting opportunity to explore the world of Seiko through its history, craftsmanship and its finest watches. The Melbourne Boutique will showcase Seiko’s prestigious collections, Grand Seiko, Astron and Credor and will display several watches never offered in Australia before.

The Seiko Melbourne Boutique is located at 264-274 Little Collins Street Melbourne VIC 3000.


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