With the help of Believe Advertising, CEO of internationally renowned Australian hair removal company Nad’s (www.nads.com.au), Sue Ismiel, continues to take the world by storm with her upcoming US press tour.

Believe Advertising, the PR agency for Sue Ismiel & Daughters (including companies Nad’s and NitWits), has organised an international press trip for Sue in which she will meet with prominent beauty editors from key magazines in the US including Marie Claire, Essence, Teen Vogue, InStyle and Good Housekeeping, to name a few. The iconic Australian brand is widely available across the US and is currently stocked in major US retail chains including Walmart, Walgreens, Target and Safeway. This media tour will build on Nad’s already leading reputation and extensive presence in the US market.

‘I’m proud that as an Australian brand, Nad’s has continued to build a strong competitive presence in the global market, including the US. It’s such an invaluable opportunity to meet one on one and strengthen Nad’s relationships with the top beauty editors in New York,’ says Sue.

Sue will also be meeting with founder of Virgin Group Sir Richard Branson, in a once in a lifetime trip to Necker Island in early July.

‘It’s an honour to meet who I consider to be one of the world’s most inspiring entrepreneurs, and I look forward to learning as much as I can from the experience. In particular, I’m keen to discuss the current refugee crisis in Syria, as this is a topic that is close to my heart and one that Richard Branson has also publically expressed concern about,’ says Sue.

Where to next? ‘Our strategy is to consolidate the US market, continue innovating and introducing new product lines and grow the international business through a distributorship model while still giving back to the community and supporting worthy causes.’

As well as conquering the US with the help of Believe Advertising, Nad’s is also making news here in Australia. Nad’s is currently the number one hair removal product in the country with its Facial Wand Eyebrow Shaper due to its strong PR and marketing campaign.


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