Believe Advertising was selected by Officine Panerai International to do PR for international explorer, Mike Horn's, expedition to Sydney. The celebrated South African explorer left the Principality of Monaco on an expedition lasting four years. His journey took him to all the continents including Antarctica, to raise awareness of the current state of our planet so as to make public opinion aware of this important problem. As part of our role, Believe Advertising arranged for the who's who of travel and lifestyle media to board the purposely built yacht and sail the Sydney harbor for the day. Coverage resulted in major titles including a 4 page feature story in Qantas The Australian Way.