Believe Advertising, has created the ultimate speed challenge for Novak Djokovic for HEAD’s world wide launch of its new HEAD Graphene™ Speed tennis racquet that took place in Melbourne on Friday 11 January 2013.
Djokovic, the top-ranked ATP star, showcased the benefits of his new HEAD Graphene™ Speed tennis racquet by hitting a HEAD ATP tennis ball that travelled faster than an Audi R8 LMS GT3 race car, driven by Australian GT racecar driver, Dean Grant, at Melbourne’s Sandown racetrack.
Always jovial, Djokovic waited anxiously on the track after the green flag was waved to signal the start of the ultimate speed challenge. As the Audi R8 sped towards Novak Djokovic, he simultaneously served the ball. The ball crossed the finish line with split seconds to spare before the race car followed as Novak applauded his new racquet, leaving Djokovic undefeated once again.
The PR stunt went global instantly with it receiving a tremendous amount of exposure not only from national media outlets, but also internationally including ESPN and Yahoo worldwide along with social media channels.